How to Write Social Media Profile
What should these profiles say to effectively attract potential readers?
Twitter Has Only 160 Characters for Your Bio Info
Let’s start with Twitter with 160 characters max for your bio.
Your goal in the brief Twitter bio is to make yourself interesting enough (although all true) that people can find “connections” to you and want to follow you.
And remember that you can change this info easily. Revisit your bio every couple of months to ensure that it presents the most up-to-date version of yourself.
Facebook Has Much More Space for Bio Info
Now let’s move on to Facebook, which has a longer bio section under info on your profile page with the ability to include as many of your own website URLs as you want.
Now here’s the often-overlooked extra of Facebook:
Take advantage of this brief, easy-to-read bio with the info you most want to share with your Facebook friends. Note that this may not necessarily be the same as the info you choose to share with your Twitter followers. And, again, update this brief Facebook bio every couple of months.
LinkedIn Has Its Own Peculiarities
Now for the third social networking site – LinkedIn. This site gives you a very brief space to put a few words under your photo along with the opportunity to provide a brief summary of your business. Book authors should take advantage of both places to convey their most important information. Then the rest of the profile info on LinkedIn is more job and career-oriented.
As with your other social media profiles, revisit your LinkedIn profile info every so often to ensure that the info is up to date.
In conclusion, don’t make the mistake of thinking that these profiles are unimportant and thus you dash off writing the info. These profiles provide the information that helps make you interesting to potential readers. Spend as much time writing and revising these social media profiles as you would spend writing and revising any paragraph or page in your novel or nonfiction book.
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